Direct Mail

For direct mail postcards and letters,
AccurioPro VDP software is a perfect fit!

Personalized Postcard for Prospective Gym Members

In this example piece, a direct mail postcard is being created to target prospective new members for a local gym. Various elements of the piece, including text, photos, and colors are being modified conditionally, based on the gender and family status of the recipient. The final result is a totally customized set of postcard mailers, each containing highly targeted imagery and messaging.

This example uses many of the standard AccurioPro VDP features, including the built-in Rules Module for setting up the conditional logic (if/then/else) required to craft such a targeted piece, and the CopyFit module to guard against overset text, which is very common in direct mail applications. Variable linear and 2D bar coding features are also demonstrated. Please have a look at the video below for the full demonstration.

Download the PDF Sample


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If you are interested in seeing AccurioPro VDP software presented live and in person, please click the button below to submit your request and we will contact you to schedule a personalized webinar demonstration at your convenience.